How we helped AI video tool onboard 200+ users and scaled to $6K MRR in just 5 months

Vidon.ai is an innovative AI tool that turns blog posts into engaging, shareable videos. This tool allows businesses to increase engagement on social media, improve SEO, and reach new audiences on video-only platforms like YouTube and TikTok. Despite its potential, Vidon.ai faced challenges in scaling its operations and user base. In just 5 months, we helped Vidon.ai increase their Monthly Recurring Revenue (MRR) to an impressive $6K and onboard over 200 businesses. This case study outlines the three-pronged strategy that led to our success.

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Strategy

Our approach involved optimizing the onboarding process, implementing a scalable pricing model, and leveraging targeted cold email campaigns.

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Optimizing the Onboarding Process

We simplified the onboarding process to ensure new users could easily navigate the tool and start creating videos instantly.

- Introduced step-by-step tutorials and FAQs to guide users.
- Offered a free trial period to allow potential users to experience the service.
- Implemented a feedback system to refine the user experience based on actual user input.

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Implementing a Scalable Pricing Model

We created a tiered subscription model to cater to a wide range of businesses and scale revenue.

- Provided different plans based on video generation frequency, customization options, and support levels.
- Designed the pricing model to encourage long-term subscriptions, offering significant discounts for annual commitments.
- Introduced an enterprise plan for larger organizations requiring more extensive features and priority support.

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Leveraging Cold Email Campaigns

We targeted larger clients with personalized cold email campaigns that demonstrated Vidon.ai's value upfront.

- Identified potential clients who regularly posted blog content.
- Used Vidon.ai to turn a recent blog post from the potential client into a video.
- Sent the personalized video to the potential client, allowing them to use it freely. This piqued interest and opened the door for further conversations about integrating Vidon.ai into their content strategy.

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Results

These strategies led to a significant increase in Vidon.ai's user base and revenue.

- Onboarding: Over 200+ businesses signed up for Vidon.ai, attracted by the simplified onboarding process and the free trial period.
- MRR: The tiered pricing model and the targeted cold email campaigns contributed to an increase in MRR to $6K within just 5 months.
- Engagement: The targeted cold email campaign helped directly engage with larger clients, fostering relationships and boosting brand awareness.

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Conclusion

The success of Vidon.ai underlines the potential of AI tools in the content creation industry and showcases how a well-executed, multi-faceted strategy can lead to rapid growth. By simplifying onboarding, implementing a scalable pricing model, and engaging potential clients with personalized cold emails, Vidon.ai was able to significantly expand its user base and boost its MRR. As technology continues to evolve, businesses that effectively harness these advancements will enjoy a clear competitive edge. Our experience with Vidon.ai demonstrates how strategic planning and execution can help such businesses reach their full potential.

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